TY - BOOK AU - Stevens,Howard AU - Kinni,Theodore B. TI - Achieve sales excellence: the 7 customer rules for becoming the new sales professional SN - 1593376510 AV - HF5415.1263 .S84 2007eb PY - 2007/// CY - Avon, Mass. PB - Platinum Press KW - Industrial marketing KW - Customer relations KW - Customer loyalty KW - Selling KW - Study and teaching N2 - Achieve sales excellence examines the new paradigm of business-to-business sales. Based on the results of an innovative, fourteen-year study, this book offers unmatched insight on sales performance issues and the practices sales professionals and organizations must embrace to be a world-class sales force ER -