TY  - BOOK
AU  - PALMER,Roger
AU  - Cockton Juanita
AU  - Cooper Graham
TI  - Managing Marketing
SN  - 9780750668989
PY  - 2010///
CY  - New York
PB  - Elsevier
KW  - Marketing
KW  - Management
N1  - includes bibliographical references and indexes
ER  -