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  <titleInfo>
    <title>Commonsense direct marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Bird, Drayton.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ilu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <publisher>KOGAN PAGE</publisher>
    <dateIssued>c2000</dateIssued>
    <dateIssued encoding="marc">1994</dateIssued>
    <copyrightDate encoding="marc">1993</copyrightDate>
    <edition>4th.- ed.-</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>386 p. : ill. ;</extent>
  </physicalDescription>
  <note type="statement of responsibility">Drayton Bird.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Direct marketing</topic>
  </subject>
  <classification authority="lcc">HF5415.126 .B57 1994</classification>
  <identifier type="isbn">0749431210</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">940404</recordCreationDate>
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