Spiro, Rosann L. creator Stanton, William J. Rich, Gregory A. text bibliography mau Boston McGraw-Hill/Irwin c2008 2008 12th ed. monographic eng

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xxiii, 584 p. : ill., maps ; Rosann L. Spiro, Gregory A. Rich, William J. Stanton. "The purpose of this book is to prepare future salespersons and sales force managers. The 12th edition reflects the changing social and technological changes that will affect sales force managers during the 2000s. Emphasis is placed on how the Internet is affecting personal selling and sales management practices"--Provided by publisher. Sales management HF5438.4 .S78 2008 9780071259446(alk. paper) 061002