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  <titleInfo>
    <title>Managing Global Customers</title>
    <subTitle>An Integrated Approach</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Yip S. george</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Bink J. M. Audrey</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Oxford University Press</publisher>
    <dateIssued>2007</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiii, 272 p .:</extent>
  </physicalDescription>
  <note type="statement of responsibility">Bink J. M. Audrey</note>
  <note>Include Index</note>
  <subject>
    <topic>Customer relations</topic>
    <topic>Management</topic>
  </subject>
  <subject>
    <topic>International Business enterprises</topic>
    <topic>Management</topic>
  </subject>
  <identifier type="isbn">9780199229833</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">210128</recordCreationDate>
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