TY  - BOOK
AU  - Yip S. george
AU  - Bink J. M. Audrey
TI  - Managing Global Customers: An Integrated Approach 
SN  - 9780199229833
PY  - 2007///
CY  - New York
PB  - Oxford University Press
KW  - Customer relations
KW  - Management
KW  - International Business enterprises
N1  - Include Index
ER  -