TY  - BOOK
AU  - Büschken,Joachim
TI  - Higher profits through customer lock-in: a roadmap 
SN  - 0324202652 (hbk.)
AV  - HF5415.5 .B874 2004
PY  - 2004///
CY  - Mason, Ohio
PB  - Thomson
KW  - Customer relations
KW  - Customer loyalty
KW  - Customer services
ER  -