Waiting for your cat to bark?
persuading customers when they ignore marketing
Eisenberg, Bryan.
creator
Eisenberg, Jeffrey.
Davis, Lisa T.
text
tnu
Nashville
Nelson Business
c2006
2006
monographic
eng
xii, 225 p. : ill. ; 1 CD-ROM (4 3/4 in.).
Bryan Eisenberg and Jeffrey Eisenberg with Lisa T. Davis.
Consumer behavior
On-demand marketing
On-demand advertising
HF5415.32 .E37 2006
0785218971 (hardcover)
060215