TY  - BOOK
AU  - Mathieson,Rick
TI  - Branding unbound: the future of advertising, sales, and the brand experience in the wireless age 
SN  - 9788120332652
AV  - HF5548.34 .M38 2005
PY  - 2012///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Mobile commerce
KW  - Product management
ER  -