@book{36586,
	author = {Mothersbaugh, David L., and Kleiser, Susan Bardi,},
	title = {Consumer behavior :},
	publisher = {Mc Graw Hill},
	year = {2020},
	address = {New York},
	edition = {Fourteenth Edition.},
	note = {Revised edition of the authors' Consumer behavior, [2020]}
}