01243cam a22002178i 4500008004100000020001800041100002800059245011700087250002400204260003300228300002100261500006200282500002000344520051900364650002200883650001900905650003700924700002600961700002100987050001701008220707s2024    nyu    jo     001 0 eng    a97812605664821 aMothersbaugh, David L.,10aConsumer behavior :bbuilding marketing strategy /cDavid Mothersbaugh,  Delbert Hawkins and Susan Bardi Kieiser  aFourteenth Edition.  aNew YorkbMc Graw Hillc2020  axix,814p.:bills  aRevised edition of the authors' Consumer behavior, [2020]  aIncludes index.  a"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"--00aConsumer behavior00aMarket surveys00aConsumer behaviorvCase studies.1 aKleiser, Susan Bardi,1 aHawkins, Del I.,00aHF5415.33.U6