01297cam a22002418i 4500 36586 36586 220707s2024 nyu jo 001 0 eng 9781260566482 Mothersbaugh, David L., Consumer behavior : building marketing strategy / David Mothersbaugh, Delbert Hawkins and Susan Bardi Kieiser Fourteenth Edition. New York Mc Graw Hill 2020 xix,814p.: ills Revised edition of the authors' Consumer behavior, [2020] Includes index. "Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"-- Consumer behavior 3230 Market surveys Consumer behavior Case studies. Kleiser, Susan Bardi, Hawkins, Del I., BK HF5415.33.U6 0 0 lcc 0 0 NFIC MAIN MAIN OOER 2023-09-22 PHC 0 HF 5415.33 .U6M67 2020 00048312 2023-09-22 00:00:00 2 2023-09-22 BK 0 0 lcc 0 0 NFIC MAIN MAIN OOER 2023-09-22 PHC 0 HF 5415.33 .U6M67 2020 00048313 2023-09-22 00:00:00 2 2023-09-22 BK