building marketing strategy Mothersbaugh, David L. creator Kleiser, Susan Bardi Hawkins, Del I. text nyu New York Mc Graw Hill 2020 2024 Fourteenth Edition. monographic eng xix,814p.: ills "Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"-- juvenile David Mothersbaugh, Delbert Hawkins and Susan Bardi Kieiser Revised edition of the authors' Consumer behavior, [2020] Includes index. Consumer behavior Market surveys Consumer behavior Case studies HF5415.33.U6 9781260566482 220707