@book{496,
	title = {The marketing book},
	publisher = { Elsivier Butterworth-Heinemann,},
	year = {2003.},
	address = {Amsterdam:},
	edition = {5th ed.},
	note = {Previous ed.: 1999.},
	url = {http://www.columbia.edu/cgi-bin/cul/resolve?clio4252559}
}