00490cam a2200145Ia 4500008004100000020003200041245005200073250001200125260005600137300002400193500002400217650001500241856006000256050002800316030728s2003    enka    sb    001 0 eng    a0585459525 (electronic bk.)04aThe marketing bookcedited by Michael J. Baker.  a5th ed.  aAmsterdam:b Elsivier Butterworth-Heinemann,c2003.  axiv, 834 p. :bill.  aPrevious ed.: 1999. 0aMarketing.4 uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio425255914aHF5415b.M297455 2003eb