TY  - BOOK
TI  - The marketing book
SN  - 0585459525 (electronic bk.)
AV  - HF5415 .M297455 2003eb
PY  - 2003///
CY  - Amsterdam
PB  -  Elsivier Butterworth-Heinemann
KW  - Marketing
N1  - Previous ed.: 1999
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio4252559
ER  -