00673cam a2200181Ia 4500008004100000020003200041245005200073250001200125260005600137300002400193500002400217650002000241856006000261942000700321050002800328999001300356952012200369030728s2003    enka    sb    001 0 eng    a0585459525 (electronic bk.)04aThe marketing bookcedited by Michael J. Baker.  a5th ed.  aAmsterdam:b Elsivier Butterworth-Heinemann,c2003.  axiv, 834 p. :bill.  aPrevious ed.: 1999. 0aMarketing.92244 uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4252559  cBK14aHF5415b.M297455 2003eb  c496d496  00102lcc407-18NFICaMAINbMAINcOOERd2011-12-20ePHCl0oHF 5415  .M44 2003p0026121r2011-12-20 00:00:00t1yBK