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41.

International marketing / Philip R. Cateora, John L. Graham, Prashant Salwan by

Cateora, Philip R
Graham, John L
Salwan Prashant

Edition: 13th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi. : McGraw-Hill/Irwin, c2007

Online resources:

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Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 1416 .C375 2007, ...

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42.

Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. by

Burns, Alvin C
Bush, Ronald F

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.2 .B7787 2008.

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43.

Instructor's manual to accompany business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by

Dwyer, F. Robert
Tanner, John F

Series: McGraw-Hill/Irwin series in marketing

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill, c2002

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415 .D92 2002.

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44.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by

Kerin, Roger A
Peterson, Robert A

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.135 .K47 2007.

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45.

The marketing game! : Charlotte H. Mason, William D. Perreault, Jr. by

Mason, Charlotte H
Perreault, William D

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2002

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415 .135 .M39 2002.

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46.

Study guide for use with marketing / Eric N. Berkowitz,etc.

Edition: 5th (Canadian edition)

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Toronto McGraw Hill Ryerson 2003

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.15 2003.

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47.

Marketing Eric N.Berkowitz,Frederick G.Crane,Roger A.Kerin,Steven W Hartley,William Rudelius. by

Berkowitz, Eric N
Crane, Frederic G
Kerlin,Roger A
Hartley,Steven W
Rudelius,William

Edition: Canadian 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Toronto: McGraw-Hill Ryerson Ltd. 2003

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5415 .M298 2002, ...

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48.

The marketing plan handbook / Marian Burk Wood. by

Wood, Marian Burk

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008

Online resources:

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Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.13 .W66 2008.

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49.

Consumer behaviour : by Micheal R.Solomon buying, having, and being by

Solomon R. Micheal
Judith Lynne Zaichkowsky

Edition: 5th, canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Toronto Pearson 2011

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.32.S64 2011.

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50.

Nigeria's marketing memoirs : 50 case studies / Mike Awoyinfa & Dimgba Igwe ; foreword, Felix Ohiwerei. by

Awoyinfa, Mike
Igwe, Dimgba

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Lagos, Nigeria : McDee Communications Ltd., 2005

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5415.12.N6 A96 2005, ...

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51.

International marketing. Philip R. Cateora, John L. Graham and Prashant Salwan by

Cateora, Philip R
Graham, John L
Salwan, Prashant

Edition: 13th ed.

Material type:

Continuing resource; Format: print ; Type of continuing resource: series

Publication details: New Delhi : McGraw-Hill, 2007

Availability: No items available.

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52.

Resort destinations : evolution, management and development / Bruce Prideaux. by

Prideaux, B

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, c2009

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: G 155 ..A1P75 2009.

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53.

Market-based management : strategies for growing customer value and profitability / Roger J. Best. by

Best, Roger J

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF5415.13 .B561 2005.

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54.

Strategic electronic marketing : managing e-business / Brad Alan Keindl. by

Kleindl, Brad Alan

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Zealand SouthWestern College Publishing, c2001

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF5415.1265 .K63 2001.

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55.

Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by

Johansson, Johny K

Series: McGraw-Hill/Irwin series in marketing

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York, N.Y. : McGraw-Hill/Irwin, c2003

Online resources:

Click to open
Click to open

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 1416 .J63 2003.

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56.

Marketing: a customer-centric approach Montrose Sommers and Jim Barnes by

Sommers Montrose
Barnes Jim

Edition: 11th.- ed.-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Toronto McGraw-Hill Ryerson c2007

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415 .S64 2007.

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57.

International marketing / Philip R. Cateora, Mary C Gilly and John L Graham. by

Cateora, Philip R
Mary G, Gilly
John L,Graham

Edition: 14th.- ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston. McGraw-Hill/Irwin, c2009

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 1416 .C375 2009.

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58.

Basic Marketing: a global-managerial approach / Perreault William D, Jr. [et al.] by

McCarthy E. Jerome
Meredith Lindsay
Ricker Lynne

Edition: 12th.- ed.-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Toronto McGraw-Hill Ryerson 2007

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5114. 13 .B38 2007.

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59.

Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow. by

Lascu, Dana-Nicoleta
Clow, Kenneth E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati : Atomic Dog Pub., c2004

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF5415.13 .L341 2004..

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60.

Global business review /by International Manageent Institute

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Thousand Oaks, CA; Sage Publication, 2015

Availability: Items available for reference: OLUSEGUN OKE LIBRARY LAUTECH: Not for loan (1)Call number: HC 59.15 .G558.

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