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61.

Global business review /by International Manageent Institute

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Thousand Oaks, CA; Sage Publication, 2015

Availability: Items available for reference: OLUSEGUN OKE LIBRARY LAUTECH: Not for loan (1)Call number: HC 59.15 .G558 2015.

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62.

Foundations of multinational financial management / Shapiro Alan C. and Atulya Sarin international business by

Alan C.Shapiro

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken McGill University 2009

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.13 .A 419 2009.

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63.

Global business review /by International Manageent Institute

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Thousand Oaks, CA; Sage Publication, 2015

Availability: Items available for reference: OLUSEGUN OKE LIBRARY LAUTECH: Not for loan (1)Call number: HC 59.15 .G558 2015.

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64.

E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost. by

Strauss, Judy
Ansary, Adel I
Frost, Raymond

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Prentice Hall of India c2006

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (8)Call number: HF 5415.1265 .S774 2006, ...

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65.

Customer relationship management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by

Sheth, Jagdish N
Parvatiyar, Atul
Shainesh, G

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.5 .C8362 2001.

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66.

The polymath. by

Ogun State Polytechnic
Moshood Abiola Polytechnic

Material type:

Continuing resource; Format: print ; Type of continuing resource: periodical

Publication details: Abeokuta, Ogun State, Nigeria : Moshood Abiola Polytechnic

Availability: Items available for reference: OLUSEGUN OKE LIBRARY LAUTECH: Not For Loan (2)Call number: AS 633 .A1P65 2014, ...

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67.

Marketing of agricultural products / Richard Kohls, Joseph N. Uhl. by

Kohls, Richard L
Uhl, Joseph N

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : PHI Learning Private Limited, 2002

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HD 9000.5 .K57 2002, ...

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68.

Principles of services marketing / Adrian Palmer. by

Palmer, Adrian

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : McGraw-Hill, c2008

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5415.13 .P35 2008, ...

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69.

Retail marketing / Peter J. McGoldrick. by

McGoldrick, Peter J

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : McGraw-Hill, c2002

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5429 .M355 2002.

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70.

Strategic marketing : an applied perspective / Karel Jan Alsem. by

Alsem, K. J

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill, c2007

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.13 .A435 2007.

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71.

HBR's 10 must reads on strategic marketing.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : Harvard Business Review Press, c2013

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5415.13 .H368 2013, ...

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72.

Profitable marketing communications : a guide to marketing return on investment / Antony Young & Lucy Aitken. by

Young, Antony
Aitken, Lucy

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Philadelphia : Kogan Page Ltd, 2007

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (8)Call number: HF 5415.13 .Y69 2007, ...

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73.

Marketing and the bottom line: the marketing metric to pump up cash flow Tim Ambler by

Ambler Tim

Edition: second edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London. FT prentice Hall. c2003

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5415. A42 2003, ...

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74.

Principles and practice of marketing.- by

BLYTHE,Jim

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London: THOMSON, 2006

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF5415 .B59 2006.

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75.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E
Belch, Michael A

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill Irwin, c2012

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5823 .B387 2012.

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76.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E
Belch, Michael A

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2007

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5823 .B387 2007.

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77.

Understanding digital marketing : marketing strategies for engaging the digital generation / by Damian Ryan & Calvin Jones. by

RYAN, Damian
Jones, Calvin

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Philadelphia : Kogan Page, 2008

Online resources:

Click to open
Click to open
Click to open

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (4)Call number: HF5415.1265 .R93 2008, ...

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78.

Marketing research . Step by step by

Chakrapani, Chuck
Day, George S

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Wiley, c1990

Availability: No items available.

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79.

Modern marketing Step by step/ Chuck Chakrapani and Ken Deal. by

Chakrapani, Chuck
Deal, Ken

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Toronto: Pearson Prentice Hall, 2004

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.2 .C43 2004.

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80.

Gurus on Marketing.- by

KERMALLY, Sultan

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London: THOROGOOD, 2003

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (8)Call number: HF 5415.123 .K47 2003, ...

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