LAUTECH

Market-based management : strategies for growing customer value and profitability / Roger J. Best.

By: Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.Edition: 4th edDescription: xxii, 506 p. : illISBN:
  • 0131469568
Subject(s): LOC classification:
  • HF5415.13 .B46 2005
Review: "This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.
Item type: Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
OLUSEGUN OKE LIBRARY LAUTECH Non-fiction HF5415.13 .B561 2005 (Browse shelf(Opens below)) 1 Available 0029340

"This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.

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