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Contemporary advertising and integrated marketing communications /
by Arens, W.
Publication:
New York, NY :
McGraw-Hill/Irwin,
2013
. xvii,742p.:
, Includes index.
Date:
2013
Availability:
Items available:
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2.
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Advertising and promotion :
, an integrated marketing communications perspective /
by Belch, George E.
Publication:
New York :
McGraw-Hill Education,
2015
. xxxvi, 842 p. :
Date:
2015
Availability:
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(4),
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3.
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Essentials of contemporary advertising /
by Arens, William F.
Publication:
Boston :
McGraw-Hill Irwin,
2009
. xxiv, 558 p. :
Date:
2009
Availability:
Items available:
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4.
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Advertising and promotion :
, an integrated marketing communications perspective /
by Belch, George E.
Publication:
New York :
McGraw-Hill Irwin,
2012
. xxxv, 769 p. :
Date:
2012
Availability:
Items available:
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5.
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Advertising and promotion :
, an integrated marketing communications perspective /
by Belch, George E.
Publication:
Boston :
McGraw-Hill Irwin,
2007
. xxvi, 820 p. :
, includes glossary of advertising and promotion terms
Date:
2007
Availability:
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6.
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Guerrilla marketing :
, secrets for making big profits from your small business /
by Levinson, Jay Conrad.
Publication:
Boston :
Houghton Mifflin,
1984
. x, 226 p. ;
, Includes index.
Date:
1984
Availability:
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7.
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Marketing magic :
, innovative and proven ideas for finding customers, making sales, and growing your business /
by Debelak, Don.
Publication:
Avon, Massachusetts :
Adams Media Corporation
1994
. 303 p. ;
, Includes bibliographical reference and index
Date:
1994
Availability:
Items available:
FACULTY OF MANAGEMENT SCIENCES
(2),
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8.
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Great brand blunders :
, the worst marketing and social media meltdowns of all time ... and how to avoid your own /
by Gray, Rob,
Publication:
Glasgow
BEULAHLAND PUBLICATIONS
2014
. vi, 232 pages ;
, Includes index.
Date:
2014
Availability:
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9.
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Advertising planning and implementation/
by SHARMA, Sangeeta
Publication:
Delhi
PHI Learning Private Limited
2021
. xvi,440p.
Date:
2021
Availability:
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