Olusegun Oke Library, Ladoke Akintola University of Technology

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LAUTECH
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Market-based management : strategies for growing customer value and profitability /

by Best, Roger J.
[ Books ] Edition statement:4th ed. Published by : Pearson/Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xxii, 506 p. : ill. ; ISBN:0131469568.
Subject(s): Marketing -- Management.
Year: 2005 Item type: Books
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Current location Collection Call number Copy number Status Date due Barcode
OLUSEGUN OKE LIBRARY LAUTECH
Non-fiction HF5415.13 .B561 2005 (Browse shelf) 1 Available 0029340

"This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.

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