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Strategic marketing management : planning, implementation, and control /

[ Books ]

Additional authors: Gilligan, Colin.

Edition statement:3rd ed. Published by : Butterworth-Heinemann, (Oxford, England :) Physical details: xii, 867 p. : ill. ; ISBN:0750659383.

Subject(s): Marketing -- Management.

Year: 2005 Item type: Books

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Current location	Collection	Call number	Copy number	Status	Date due	Barcode
OLUSEGUN OKE LIBRARY LAUTECH	Non-fiction	HF 5415.13 .W69 2005 (Browse shelf)	2	Available		0036771
OLUSEGUN OKE LIBRARY LAUTECH	Non-fiction	HF 5415.13 .W69 2005 (Browse shelf)	2	Available		0026110

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Olusegun Oke Library, Ladoke Akintola University of Technology