Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own /
by Gray, Rob,
[ Books ] Published by : BEULAHLAND PUBLICATIONS (Glasgow) Physical details: vi, 232 pages ; ISBN:9781780592299 (pbk.); 1780592299 (pbk.).
Subject(s):
Branding (Marketing)
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Case studies.
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Brand name products
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Case studies.
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Electronic commerce
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Case studies.
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Social media.
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Marketing.
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Advertising.
Year: 2014
Item type:
Books
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Advertising.
| Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| OLUSEGUN OKE LIBRARY LAUTECH | Non-fiction | HF 5415.1255 .G73 2014 (Browse shelf) | 2 | Available | 0040937 | |
| OLUSEGUN OKE LIBRARY LAUTECH Management Sciences Faculty Library | Non-fiction | HF 5415.1255 .G73 2014 (Browse shelf) | 2 | Available | 0040938 |
Includes index.
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