| 000 | 00575cam a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c28285 _d28285 |
||
| 008 | 070927s2008 maua b 001 0 eng | ||
| 020 | _a9780071263634 | ||
| 020 | _a0071263632 | ||
| 020 | _a9780071263634 | ||
| 100 | 1 |
_aLehmann, Donald R. _93082 |
|
| 245 | 1 | 0 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2008. |
||
| 300 |
_axii, 299 p. : _bill. ; |
||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aWiner, Russell S. _93084 |
|
| 942 | _cBK | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.L395 2008 |