| 000 | 00616cam a22002058a 4500 | ||
|---|---|---|---|
| 008 | 120921s2013 nyu 001 0 eng | ||
| 020 | _a9781121914018 | ||
| 020 | _a1121914012 | ||
| 100 | 1 |
_aArens, W. _97853 |
|
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cW. Arens, M. Weigold, C.Arens. |
| 250 | _a14th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 300 |
_axvii,742p.: _bill |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising. _97854 |
|
| 700 | 1 |
_aWeigold, M., _97855 |
|
| 700 | 1 |
_aArens, C. _97856 |
|
| 942 | _cBK | ||
| 050 | 0 | 0 |
_aHF5821 _b.B62 2013 |
| 999 |
_c30146 _d30146 |
||