| 000 | 00863cam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 000214s2000 nyua b 001 0 eng d | ||
| 020 | _a0471331236 (alk. paper) | ||
| 100 | 1 |
_aBerry, Michael J. A. _99746 |
|
| 245 | 1 | 0 |
_aMastering data mining : _bthe art and science of customer relationship management / _cMichael J. A. Berry, Gordon Linoff. |
| 260 |
_aNew York : _bWiley Computer Pub., _cc2000. |
||
| 300 |
_axviii, 494 p. : _bill. ; |
||
| 500 | _aRev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997. | ||
| 650 | 0 |
_aMarketing _xData processing. _99747 |
|
| 650 | 0 |
_aData mining. _97818 |
|
| 650 | 0 |
_aBusiness enterprises _xComputer networks _xManagement. _99748 |
|
| 700 | 1 |
_aLinoff, Gordon. _99749 |
|
| 700 | 1 |
_aBerry, Michael J. A. _99750 |
|
| 942 | _cBK | ||
| 050 | 0 | 0 |
_aHF5415.125 _b.B47 2000 |
| 999 |
_c30929 _d30929 |
||