| 000 | 00743cam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 921210s1992 enka b 001 0 eng | ||
| 020 | _a9781856178495 | ||
| 100 | 1 |
_aDe Chernatony, Leslie _910466 |
|
| 245 | 1 | 0 |
_aCreating powerful brands : _cLeslie de Chernatony, Malcolm McDonald and Elaine Wallace |
| 250 | _a4th ed. | ||
| 260 |
_aOxford ; _aBoston : _bElsevier, _c2011. |
||
| 300 |
_axxv, 483p. : _bill.col. ; |
||
| 500 | _aincludes index | ||
| 650 | 0 |
_aBrand name products _xPlanning. _910467 |
|
| 650 | 0 |
_aBranding (Marketing) _98092 |
|
| 700 | 1 |
_aMcDonald, Malcolm. _910468 |
|
| 700 | 1 |
_aWallace, Elaine _910469 |
|
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy1117/92248309-d.html |
| 942 | _cBK | ||
| 050 | 0 | 0 |
_aHD69.B7 _bD45 1992 |
| 999 |
_c31249 _d31249 |
||