| 000 | 00589nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 160205t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0071199144 | ||
| 100 |
_aZEITHAML, Valarie A _910569 |
||
| 245 |
_aServices marketing : _bintegreating customer focus across the firm _c/by Valarie A. Zeithaml and Mary Jo Bitner |
||
| 250 | _a3rd.-ed.- | ||
| 260 |
_aBoston _bMcGraw-Hill _cc2003 |
||
| 300 |
_axx,668p. _billus |
||
| 650 |
_aService industries _vMarketing _910570 |
||
| 650 |
_aCustomer services _910571 |
||
| 650 |
_aMarketing _9224 |
||
| 700 |
_aBitnar, Mary Jo _910572 |
||
| 942 | _cBK | ||
| 999 |
_c31292 _d31292 |
||