000 00619cam a2200181 a 4500
008 070122s2008 njua bf 001 0 eng
020 _a0132237555 (pbk.)
020 _a9780132237550 (pbk.)
100 1 _aWood, Marian Burk.
_911170
245 1 4 _aThe marketing plan handbook /
_cMarian Burk Wood.
250 _a3rd ed.
260 _aUpper Saddle River, N.J. :
_bPearson Prentice Hall,
_cc2008.
300 _axv, 190 p. :
_bill. ;
650 0 _aMarketing
_xManagement
_vHandbooks, manuals, etc.
_911171
856 4 1 _uhttp://www.loc.gov/catdir/toc/ecip078/2007002233.html
942 _cBK
050 0 0 _aHF5415.13
_b.W66 2008
999 _c31744
_d31744