000 00755cam a22001934a 4500
008 080811s2005 nr a 001 0 eng
020 _a9780286071
100 1 _aAwoyinfa, Mike.
_911237
245 1 0 _aNigeria's marketing memoirs :
_b50 case studies /
_cMike Awoyinfa & Dimgba Igwe ; foreword, Felix Ohiwerei.
250 _a2nd ed.
260 _aLagos, Nigeria :
_bMcDee Communications Ltd.,
_c2005.
300 _axx, 938 p. :
_bill. ;
500 _a"Big brands, big compaigns, best marketing practices, best marketing minds--all the secrets shared in this historic business masterpiece."
500 _aIncludes index.
650 0 _aMarketing
_vCase studies.
_911238
700 1 _aIgwe, Dimgba.
_911239
942 _cBK
050 0 0 _aHF5415.12.N6
_bA96 2005
999 _c31805
_d31805