| 000 | 00821cam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 020313s2003 nyua b 001 0 eng | ||
| 020 | _a0072471484 | ||
| 020 | _a0071195637 (International : alk. paper) | ||
| 100 | 1 |
_aJohansson, Johny K. _911488 |
|
| 245 | 1 | 0 |
_aGlobal marketing : _bforeign entry, local marketing & global management / _cJohny K. Johansson. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York, N.Y. : _bMcGraw-Hill/Irwin, _cc2003. |
||
| 300 |
_axviii, 654 p. : _bill. ; |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _91349 |
|
| 650 | 0 |
_aExport marketing. _910589 |
|
| 650 | 0 |
_aExport marketing _xManagement. _911489 |
|
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/mh024/2002023528.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/mh023/2002023528.html |
| 942 | _cBK | ||
| 050 | 0 | 0 |
_aHF1416 _b.J63 2003 |
| 999 |
_c32083 _d32083 |
||