000 00522cam a22001574a 4500
008 031202s2004 ohua b 001 0 eng
020 _a1592600891 (pbk.)
100 1 _aLascu, Dana-Nicoleta.
_911561
245 1 0 _aMarketing frontiers :
_bconcepts and tools /
_cDana-Nicoleta Lascu, Kenneth E. Clow.
260 _aCincinnati :
_bAtomic Dog Pub.,
_cc2004.
300 _axvi, 623 p. :
_bill. ;
650 0 _aMarketing
_xManagement.
_911562
700 1 _aClow, Kenneth E.
_911563
942 _cBK
050 0 0 _aHF5415.13
_b.L357 2004
999 _c32215
_d32215