000 00758cam a2200193 a 4500
008 020201s2001 ii a b 100 0 eng
020 _a9780070435049
245 0 0 _aCustomer relationship management :
_bemerging concepts, tools, and applications /
_ceditors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh.
260 _aNew Delhi :
_bTata McGraw-Hill Pub. Co.,
_cc2001.
300 _axv, 544 p. :
_bill. ;
520 _aPapers presented at an international conference.
650 0 _aCustomer relations
_xManagement
_vCongresses.
_911949
650 0 _aRelationship marketing
_vCongresses.
_911950
700 1 _aSheth, Jagdish N.
_95665
700 1 _aParvatiyar, Atul.
_911951
700 1 _aShainesh, G.
_95662
942 _cBK
050 0 0 _aHF5415.5
_b.C8362 2001
999 _c32536
_d32536