| 000 | 00757cam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c33627 _d33627 |
||
| 008 | 101004s2012 nyua b 001 0 eng | ||
| 020 | _a9780073101262 | ||
| 020 | _a0073101265 | ||
| 100 | 1 |
_aBelch, George E. _97878 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2007. |
||
| 300 |
_axxvi, 820 p. : _bill. (chiefly col.) ; |
||
| 500 | _aincludes glossary of advertising and promotion terms | ||
| 650 | 0 |
_aAdvertising. _97854 |
|
| 650 | 0 |
_aSales promotion. _97879 |
|
| 650 | 0 |
_aCommunication in marketing. _97880 |
|
| 700 | 1 |
_aBelch, Michael A. _97881 |
|
| 942 | _cBK | ||
| 050 | 0 | 0 |
_aHF5823 _b.B387 2012 |