| 000 | 01297cam a22002418i 4500 | ||
|---|---|---|---|
| 999 |
_c36586 _d36586 |
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| 008 | 220707s2024 nyu jo 001 0 eng | ||
| 020 | _a9781260566482 | ||
| 100 | 1 | _aMothersbaugh, David L., | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDavid Mothersbaugh, Delbert Hawkins and Susan Bardi Kieiser |
| 250 | _aFourteenth Edition. | ||
| 260 |
_aNew York _bMc Graw Hill _c2020 |
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| 300 |
_axix,814p.: _bills |
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| 500 | _aRevised edition of the authors' Consumer behavior, [2020] | ||
| 500 | _aIncludes index. | ||
| 520 | _a"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"-- | ||
| 650 | 0 | 0 |
_aConsumer behavior _93230 |
| 650 | 0 | 0 | _aMarket surveys |
| 650 | 0 | 0 |
_aConsumer behavior _vCase studies. |
| 700 | 1 | _aKleiser, Susan Bardi, | |
| 700 | 1 | _aHawkins, Del I., | |
| 942 | _cBK | ||
| 050 | 0 | 0 | _aHF5415.33.U6 |