Analysis for marketing planning /
Lehmann, Donald R.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 7th ed. - Boston : McGraw-Hill Irwin, c2008. - xii, 299 p. : ill. ;
9780071263634 0071263632 9780071263634
Marketing--Management.
HF5415.13 / .L395 2008
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 7th ed. - Boston : McGraw-Hill Irwin, c2008. - xii, 299 p. : ill. ;
9780071263634 0071263632 9780071263634
Marketing--Management.
HF5415.13 / .L395 2008