LAUTECH

Analysis for marketing planning / (Record no. 28285)

MARC details
000 -LEADER
fixed length control field 00575cam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070927s2008 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071263634
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0071263632
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071263634
100 1# - MAIN ENTRY--AUTHOR
Author Lehmann, Donald R.
245 10 - TITLE STATEMENT
Title Analysis for marketing planning /
Statement of responsibility, etc Donald R. Lehmann, Russell S. Winer.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher McGraw-Hill Irwin,
Date of publication c2008.
300 ## - PHYSICAL DESCRIPTION
Pagination xii, 299 p. :
Other physical details ill. ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term Marketing
General subdivision Management.
700 1# - ADDITIONAL AUTHOR
Additional Author Winer, Russell S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .L395 2008
Holdings
Source of classification or shelving scheme Not for loan Collection code Home library Current library Date acquired Mode of acquisition Full call number Accen. No. Copy number Koha item type
Library of Congress Classification   Non-fiction OLUSEGUN OKE LIBRARY LAUTECH OLUSEGUN OKE LIBRARY LAUTECH 30/08/2012 Purchased HF 5415.13 .L395 2008 0029043 2 Books