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Contemporary advertising and integrated marketing communications /

Arens, W.

Contemporary advertising and integrated marketing communications / W. Arens, M. Weigold, C.Arens. - 14th ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xvii,742p.: ill

Includes index.

ISBN: 9781121914018 1121914012

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .B62 2013

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