LAUTECH

Contemporary advertising and integrated marketing communications / (Record no. 30146)

MARC details
000 -LEADER
fixed length control field 00616cam a22002058a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120921s2013 nyu 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781121914018
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1121914012
100 1# - MAIN ENTRY--AUTHOR
Author Arens, W.
245 10 - TITLE STATEMENT
Title Contemporary advertising and integrated marketing communications /
Statement of responsibility, etc W. Arens, M. Weigold, C.Arens.
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York, NY :
Name of publisher McGraw-Hill/Irwin,
Date of publication c2013.
300 ## - PHYSICAL DESCRIPTION
Pagination xvii,742p.:
Other physical details ill
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term Advertising.
700 1# - ADDITIONAL AUTHOR
Additional Author Weigold, M.,
700 1# - ADDITIONAL AUTHOR
Additional Author Arens, C.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .B62 2013
Holdings
Source of classification or shelving scheme Not for loan Collection code Home library Current library Shelving location Date acquired Mode of acquisition Full call number Accen. No. Copy number Koha item type
Library of Congress Classification   Non-fiction OLUSEGUN OKE LIBRARY LAUTECH OLUSEGUN OKE LIBRARY LAUTECH   15/04/2015 Gift HF 5821 .B62 2013 0035762 2 Books
Library of Congress Classification   Non-fiction OLUSEGUN OKE LIBRARY LAUTECH OLUSEGUN OKE LIBRARY LAUTECH   15/04/2015 Gift HF 5821 .B62 2013 0035763 2 Books