International marketing.
Cateora, Philip R.
International marketing. Philip R. Caterora, Mary C. Gilly and John L. Graham. - 14th ed. - New York : McGraw-Hill, 2009 - xxxi, 711 p.: ill. ;
Includes subject index.
9780073380988
Marketing.
International business enterprises.
International marketing. Philip R. Caterora, Mary C. Gilly and John L. Graham. - 14th ed. - New York : McGraw-Hill, 2009 - xxxi, 711 p.: ill. ;
Includes subject index.
9780073380988
Marketing.
International business enterprises.