International marketing. (Record no. 30971)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00609cas a2200193 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 830128c19819999enkar m 0 a0eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073380988 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Cateora, Philip R. |
| 245 00 - TITLE STATEMENT | |
| Title | International marketing. |
| Statement of responsibility, etc | Philip R. Caterora, Mary C. Gilly and John L. Graham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill, |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xxxi, 711 p.: |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes subject index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | International business enterprises. |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Gilly, Mary C. |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Graham, John L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Mode of acquisition | Full call number | Accen. No. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 08/12/2015 | Purchased | HF 1416 .C357 2009 | 0028879 | 1 | Books |