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Creating powerful brands :

De Chernatony, Leslie

Creating powerful brands : Leslie de Chernatony, Malcolm McDonald and Elaine Wallace - 4th ed. - Oxford ; Boston : Elsevier, 2011. - xxv, 483p. : ill.col. ;

includes index

ISBN: 9781856178495

Subjects--Topical Terms:
Brand name products--Planning.
Branding (Marketing)

LC Class. No.: HD69.B7 / D45 1992

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