LAUTECH

Creating powerful brands : (Record no. 31249)

MARC details
000 -LEADER
fixed length control field 00743cam a2200217 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 921210s1992 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781856178495
100 1# - MAIN ENTRY--AUTHOR
Author De Chernatony, Leslie
245 10 - TITLE STATEMENT
Title Creating powerful brands :
Statement of responsibility, etc Leslie de Chernatony, Malcolm McDonald and Elaine Wallace
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxford ;
-- Boston :
Name of publisher Elsevier,
Date of publication 2011.
300 ## - PHYSICAL DESCRIPTION
Pagination xxv, 483p. :
Other physical details ill.col. ;
500 ## - GENERAL NOTE
General note includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term Brand name products
General subdivision Planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term Branding (Marketing)
700 1# - ADDITIONAL AUTHOR
Additional Author McDonald, Malcolm.
700 1# - ADDITIONAL AUTHOR
Additional Author Wallace, Elaine
856 42 - ELECTRONIC LOCATION AND ACCESS
URL http://www.loc.gov/catdir/enhancements/fy1117/92248309-d.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number D45 1992
Holdings
Source of classification or shelving scheme Not for loan Collection code Home library Current library Shelving location Date acquired Mode of acquisition Full call number Accen. No. Copy number Koha item type
Library of Congress Classification   Non-fiction OLUSEGUN OKE LIBRARY LAUTECH OLUSEGUN OKE LIBRARY LAUTECH   02/02/2016 Gift HD 69 .B7D45 2011 0036753 2 Books
Library of Congress Classification   Non-fiction OLUSEGUN OKE LIBRARY LAUTECH OLUSEGUN OKE LIBRARY LAUTECH   02/02/2016 Gift HD 69 .B7D45 2011 0036754 2 Books