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Strategic marketing planning /

Gilligan Colin

Strategic marketing planning / Colin Gilligan. - 2nd.- ed.- - Amsterdam : Butterworth- Heinemann, 2009. - xi,552 p. : ill. ;

ISBN: 9781856176170:

Subjects--Topical Terms:
Marketing--Planning.
Strategic planning.

LC Class. No.: HF5415.13 / .M369184 1993

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