Strategic marketing planning / (Record no. 31278)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507cam a2200169 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 930427s1993 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781856176170: |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Gilligan Colin |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing planning / |
| Statement of responsibility, etc | Colin Gilligan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd.- ed.- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Amsterdam : |
| Name of publisher | Butterworth- Heinemann, |
| Date of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xi,552 p. : |
| Other physical details | ill. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing |
| General subdivision | Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Strategic planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M369184 1993 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Mode of acquisition | Full call number | Accen. No. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 04/02/2016 | Gift | HF 5415.13 .C699 2003 | 0036779 | 1 | Books |