Services marketing :
ZEITHAML, Valarie A
Services marketing : integreating customer focus across the firm /by Valarie A. Zeithaml and Mary Jo Bitner - 3rd.-ed.- - Boston McGraw-Hill c2003 - xx,668p. illus
0071199144
Service industries--Marketing
Customer services
Marketing
Services marketing : integreating customer focus across the firm /by Valarie A. Zeithaml and Mary Jo Bitner - 3rd.-ed.- - Boston McGraw-Hill c2003 - xx,668p. illus
0071199144
Service industries--Marketing
Customer services
Marketing