Services marketing : (Record no. 31292)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00589nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160205t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071199144 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | ZEITHAML, Valarie A |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | integreating customer focus across the firm |
| Statement of responsibility, etc | /by Valarie A. Zeithaml and Mary Jo Bitner |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd.-ed.- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw-Hill |
| Date of publication | c2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xx,668p. |
| Other physical details | illus |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Service industries |
| Form subdivision | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Customer services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Bitnar, Mary Jo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Mode of acquisition | Full call number | Accen. No. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 05/02/2016 | Gift | HD 9980.5 .Z45 2003 | 0036717 | 2 | Books | ||
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 05/02/2016 | Gift | HD 9980.5 .Z45 2003 | 0036718 | 2 | Books |