Nigeria's marketing memoirs :
Awoyinfa, Mike.
Nigeria's marketing memoirs : 50 case studies / Mike Awoyinfa & Dimgba Igwe ; foreword, Felix Ohiwerei. - 2nd ed. - Lagos, Nigeria : McDee Communications Ltd., 2005. - xx, 938 p. : ill. ;
"Big brands, big compaigns, best marketing practices, best marketing minds--all the secrets shared in this historic business masterpiece." Includes index.
9780286071
Marketing--Case studies.
HF5415.12.N6 / A96 2005
Nigeria's marketing memoirs : 50 case studies / Mike Awoyinfa & Dimgba Igwe ; foreword, Felix Ohiwerei. - 2nd ed. - Lagos, Nigeria : McDee Communications Ltd., 2005. - xx, 938 p. : ill. ;
"Big brands, big compaigns, best marketing practices, best marketing minds--all the secrets shared in this historic business masterpiece." Includes index.
9780286071
Marketing--Case studies.
HF5415.12.N6 / A96 2005