LAUTECH

Nigeria's marketing memoirs : (Record no. 31805)

MARC details
000 -LEADER
fixed length control field 00755cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080811s2005 nr a 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780286071
100 1# - MAIN ENTRY--AUTHOR
Author Awoyinfa, Mike.
245 10 - TITLE STATEMENT
Title Nigeria's marketing memoirs :
Remainder of title 50 case studies /
Statement of responsibility, etc Mike Awoyinfa & Dimgba Igwe ; foreword, Felix Ohiwerei.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Lagos, Nigeria :
Name of publisher McDee Communications Ltd.,
Date of publication 2005.
300 ## - PHYSICAL DESCRIPTION
Pagination xx, 938 p. :
Other physical details ill. ;
500 ## - GENERAL NOTE
General note "Big brands, big compaigns, best marketing practices, best marketing minds--all the secrets shared in this historic business masterpiece."
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term Marketing
Form subdivision Case studies.
700 1# - ADDITIONAL AUTHOR
Additional Author Igwe, Dimgba.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.12.N6
Item number A96 2005
Holdings
Source of classification or shelving scheme Not for loan Collection code Home library Current library Shelving location Date acquired Mode of acquisition Full call number Accen. No. Copy number Koha item type
Library of Congress Classification   Non-fiction OLUSEGUN OKE LIBRARY LAUTECH OLUSEGUN OKE LIBRARY LAUTECH Reference Unit 16/03/2016 Gift HF 5415.12.N6 A96 2005 0036653 2 Books
Library of Congress Classification   Non-fiction OLUSEGUN OKE LIBRARY LAUTECH OLUSEGUN OKE LIBRARY LAUTECH Reference Unit 16/03/2016 Gift HF 5415.12.N6 A96 2005 0036654 2 Books